4for80_logo

CLIENT
Coop Sverige AB

ROLE 
Art Direction

CREATIVE TEAM
Coop in-house

YEAR
2016 – 2018

CLIENT 
Coop Sverige AB

ROLE 
Art Direction

CREATIVE TEAM
Coop in-house

YEAR
2016 – 2019

4för80 is a long-term concept that every week gives a simple answer to the question "What should we eat for dinner?".
The goal is to help families to recapture everyday dinners - to eat well and good together, for a low price.

After the concept was originally developed by F&B 2016, Coop has managed the production in-house where I, as Art Director, has participated and developed everything from store materials, brochures, animations/films for social media and Out-of-home advertising.

2018 the concept won the category "Food Inspiration of the Year" on the yearly Dagligvarugalan based on the below criteria:

• Exposure - Raises food joy
• Communication - Captures interest and arouses desire for innovation
• Experience - Beautiful for the eye, inspirational scent and taste impressions
• Environment and hygiene - A given quality issue that gives confidence 

 

4för80 is a long-term concept that every week gives a simple answer to the question "What should we eat for dinner?".
The goal is to help families to recapture everyday dinners - to eat well and good together, for a low price.

After the concept was originally developed by F&B 2016, Coop has managed the production in-house where I, as Art Director, has participated and developed everything from store materials, brochures, animations/films for social media and Out-of-home advertising.

2018 the concept won the category "Food Inspiration of the Year" on the yearly Dagligvarugalan based on the below criteria:

• Exposure - Raises food joy
• Communication - Captures interest and arouses desire for innovation
• Experience - Beautiful for the eye, inspirational scent and taste impressions
• Environment and hygiene - A given quality issue that gives confidence

 

4för80 is a long-term concept that every week gives a simple answer to the question "What should we eat for dinner?". The goal is to help families to recapture everyday dinners - to eat well and good together, for a low price.

After the concept was originally developed by F&B 2016, Coop has managed the production in-house where I, as Art Director, has participated and developed everything from store materials, brochures, animations/films for social media and Out-of-home advertising.

2018 the concept won the category "Food Inspiration of the Year" on the yearly Dagligvarugalan based on the below criteria:

• Exposure - Raises food joy
• Communication - Captures interest and arouses desire for innovation
• Experience - Beautiful for the eye, inspirational scent and taste impressions
• Environment and hygiene - A given quality issue that gives confidence 

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