Coop / Calender
In a collaboration with Everfresh, we were commissioned to create a calendar which, in addition to being appealing to our customers to hang up on the wall, would also inspire them to eat more primeurs and cook greener meals. To do that we gave our costumers tips on vegetarian recipes based on primeurs for every month. We also wanted to add additional commitment giving the customers the opportunity to compete and inspire each other with their best vegetarian recipe under the hashtag #nyavardagsmaten.
Coop Sverige AB / Everfresh