CLIENT
Coop Sverige AB, Non-food department

ROLE 
Art Direction

CREATIVE TEAM
Photography – David Hamp
Photography – Niklas Alm
Stylist – Elin Folke

And several talented colleagues at
Coop-inhouse over the years.

YEAR
2014 – 2017

CLIENT
Coop Sverige AB, Non-food department

ROLE 
Art Direction

CREATIVE TEAM
Coop in-house

YEAR
2014 – 2017

This is a collection with brochures and advertisement for Coops Non-food department that I have worked with during my years at Coop. Their main purpose has been to increase sales of advertised products and make the special departments at Coop become a destination, and not just a department that you visit when you are in the store anyway.

In addition to a low budget, a big challenge was that we often had problems with obtaining photo samples and therefore had to use the supplier's product images. To still get the structure and order on the sides with the great variation on pictures we used squares to place the products in. We also photographed the products that were supposed to be highlighted extra much and we could obtain samples of.

 

In a collaboration with Everfresh, we were commissioned to create an calender which, in addition to being appealing to our customers to hang up on the wall, would also inspire them to eat more primeurs and cook greener meals. To do that we gave our costumers tips on vegetarian recipes based on primeurs for every month. We also wanted to add additional commitment giving the customers the opportunity to compete and inspire each other with their best vegetarian recipe under the hashtag #nyavardagsmaten.

 

In a collaboration with Everfresh, we were commissioned to create a calendar which, in addition to being appealing to our customers to hang up on the wall, would also inspire them to eat more primeurs and cook greener meals. To do that we gave our costumers tips on vegetarian recipes based on primeurs for every month. We also wanted to add additional commitment giving the customers the opportunity to compete and inspire each other with their best vegetarian recipe under the hashtag #nyavardagsmaten.

 

This is a collection with brochures and advertisement for Coops Non-food department that I have worked with during my years at Coop. Their main purpose has been to increase sales of advertised products and make the special departments at Coop become a destination, and not just a department that you visit when you are in the store anyway.

In addition to a low budget, a big challenge was that we often had problems with obtaining photo samples and therefore had to use the supplier's product images. To still get the structure and order on the sides with the great variation on pictures we used squares to place the products in. We also photographed the products that were supposed to be highlighted extra much and we could obtain samples of.

 

Framsidor3

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