Paolos

Paolos

CLIENT
Coop Sverige AB
(collaboration with https://www.paolos.se/)

ROLE 
Art Direction

TEAMMATES
Copywriter – Mats Ivarsson
Photography – Fabian Björnstjerna

CLIENT 
Coop Sverige AB
(collaboration with https://www.paolos.se/)

ROLE 
Art Direction

TEAMMATES
Copywriter – Mats Ivarsson
Photography – Fabian Björnstjerna

The purpose of the campaign was to create awareness of the launch of Paolo's new assortment, which was sold exclusively at Coop until January 2019. A nice balancing act between showing the new products, and still be clear with that Coop was the sender. We did this by defining and combining common components that the two companies represent. The love for food, quality, and family.

 

In a collaboration with Everfresh, we were commissioned to create an calender which, in addition to being appealing to our customers to hang up on the wall, would also inspire them to eat more primeurs and cook greener meals. To do that we gave our costumers tips on vegetarian recipes based on primeurs for every month. We also wanted to add additional commitment giving the customers the opportunity to compete and inspire each other with their best vegetarian recipe under the hashtag #nyavardagsmaten.

 

The purpose of the campaign was to create awareness of the launch of Paolo's new assortment, which was sold exclusively at Coop until January 2019. A nice balancing act between showing the new products, and still be clear with that Coop was the sender. We did this by defining and combining common components that the two companies represent. The love for food, quality, and family.

 

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