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Although Coop Privatlån can be used for everything from a bathroom renovation, car purchases to pure consumption, it was not what we wanted to communicate or encourage. On the contrary, we wanted to convey that Coop Privatlån can be a way to a healthier and much more transparent private economy - where you can also save money in the end. With that as the starting point, we created short manuscripts for several short films with focus on the "gathering aspect"; that you who have a lot of small credits scattered on different credit institutions can apply for Coop Private Loans and convert your old credits into one.

CLIENT
Coop Sverige AB

ROLE
Art Direction

YEAR
2019

SOCIAL MEDIA
Behance – Instagram – LinkedIn

COPYRIGHT
© 2020 Maria Thulin