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MedMera Bank

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ägg?

CLIENT
MedMera Bank

ROLE 
Art Direction, Concept and Script

CREATIVE TEAM
Copywriter – Mats Ivarsson
D.O.P – Hannes Larsen
Producer – Maximilian Wallér Zandén
Styling – Monica Eisenman
Styling – Ursula Wångander

YEAR
2019

CLIENT
MedMera Bank

ROLE 
Art Direction, Concept and Script

CREATIVE TEAM
Copywriter – Mats Ivarsson
D.O.P – Hannes Larsen
Producer – Maximilian Wallér Zandén
Styling – Monica Eisenman
Styling – Ursula Wångander

YEAR
2019

I short, our brief was to increase awareness of Coop Privatlån, mainly among Coop's members.

Although Coop Privatlån can be used for everything from a bathroom renovation, car purchases to pure consumption, it was not this that we wanted to communicate or encourage. On the contrary, in order not to end up in the same trade as SMS loans and other volatile or even rogue products, we wanted to convey that Coop Privatlån can be a way to a healthier and much more transparent private economy - where you can also save money in the end.

With the above as the starting point, we created short manuscripts for several short films with a focus on the "gathering aspect"; that you who have a lot of small credits scattered on different credit institutions can apply for Coop Private Loans and convert your old credits into one.

 

I short, our brief was to increase awareness of Coop Privatlån, mainly among Coop's members.

Although Coop Privatlån can be used for everything from a bathroom renovation, car purchases to pure consumption, it was not this that we wanted to communicate or encourage. On the contrary, in order not to end up in the same trade as SMS loans and other volatile or even rogue products, we wanted to convey that Coop Privatlån can be a way to a healthier and much more transparent private economy - where you can also save money in the end.

With the above as the starting point, we created short manuscripts for several short films with a focus on the "gathering aspect"; that you who have a lot of small credits scattered on different credit institutions can apply for Coop Private Loans and convert your old credits into one.

 

I short, our brief was to increase awareness of Coop Privatlån, mainly among Coop's members.

Although Coop Privatlån can be used for everything from a bathroom renovation, car purchases to pure consumption, it was not this that we wanted to communicate or encourage. On the contrary, in order not to end up in the same trade as SMS loans and other volatile or even rogue products, we wanted to convey that Coop Privatlån can be a way to a healthier and much more transparent private economy - where you can also save money in the end.

With the above as the starting point, we created short manuscripts for several short films with a focus on the "gathering aspect"; that you who have a lot of small credits scattered on different credit institutions can apply for Coop Private Loans and convert your old credits into one.

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